Something I learned early in the writing game is that it’s not just selling books. When I first started writing I didn’t care if I sold only 10 books, I just wanted to write. Selling was a bonus. I cross my heart to God. However, once I entered groups I discovered that many thought I was cuckoo for cocoa puffs, no one seemed to understand my reasoning. Many laughed outright in my face, others made remarks and innuendos and still others were mad at me, because they were trying to sell me their way to do things. For a brief period I became very confused…and starting throwing my money hither and yon. To no actual avail. I was in this booklet and that booklet and on this place and that place. Sold a handful of books and it didn’t come close to what I had spent. Then I said, ‘Angel, hold up wait a minute. You are a business woman, been working since thirteen, you know how to sell some stuff and you know your brand.” Duh!
So in early 2007 I quit almost every group I was in and took to the road. I did festivals, churches, radio, hired a local publicist, hooked up with local book clubs and guess what I started selling books. People started to talk about my brand and me. Now, don’t get me wrong, I didn’t sell books at every venue. But, I knew that going in. What my focus was in some cases was to let them know I existed.
I recall going to the Zora Neale Hurston festival in 2007 and probably sold 25 books in two dayS, but you know what the benefits of being there are still resonating, many of those people who I gave cards to and talked to are still purchasing and promoting my work.
Also as the advertising thing, I learned where to spend my money. I learned who was in it for the dollars only and I learned who was trying to promote work of authors and get some residual benefits for themselves and believe you me, there is nothing wrong with that, because we can all benefit the other. I tell you if you treat me and my product respectfully, you have someone who will support you forever. On the other hand if you take my money and act like you have done me a favor by taking it, well sayonara.
I am a grown woman who has been working for forty years and one thing I know for sure it is about more than selling books. It is about making relationships, supporting and being supported and giving the readers something that will make them come back for more, even it’s simply a few minutes of your time. But, don’t take my word for it, get out there and try it for yourself!
LOVE PEACE and BOOKS!
angelia
