Knowing your audience is a must, and understanding that everything isn’t for everybody is critical…
On one of our many road trips, I was thinking about that very thing this weekend,
I have several upcoming signings, and one I have been on the fence about,
And it mainly has to do with the audience…
This isn’t just about selling books either,
Knowing your audience is imperative in whatever you’re doing if you want others to partake or participate…
Last July I was asked to participate in a Jazz, Poetry and Books night,
It was in a very nice club with a group of mostly middle-aged, educated people,
So going in I knew from whence I was working.
The Jazz was a big hit,
My books did real well, because walking in I did a visual scan and immediately knew what I would read and could gauge how they would respond, as a result,
I made lasting connections and got my books in local libraries,
Selling most of my books,
However, the poets, were young men from colleges, one had even done comedy on BET,
Well they didn’t know their audience…enough said,
The same is true with online groups,
I see groups start and everyone is gung-ho,
Very quickly, unless it is taken into consideration that there is a very diverse group of people coming into these groups,
Participation drops off quickly,
What I have been told is that people feel they aren’t a part of it,
Or their input is not valued or they feel diminished in some way.
In this case it is often a misunderstanding of like-mindedness,
Many times folks join something thinking it’s about one thing and it turns out to be something else…so they leave…in droves…feeling they weren’t the intended audience…
Segueing back to books,
I have discovered who my niche audience is and how to cater to that demographic,
Knowing that potentially sales may come from other groups,
But never forgetting or distancing those who I know are going to put down their money time after time, if I give them what they want…
I don’t have any special skills or insights,
Other than the ability to listen, learn and remember it really isn’t about me,
But about what my audience wants…and will partake of…
Blessings,
angelia
